These lures (especially the Baitball series) are getting a lot of attention and for good reason. They look like nothing else on the market. Live Target has dedicated themselves to creating life like lures and they have definitely succeeded in that. However, the question that everyone is asking, do they really work? is it worth paying the $16 for each one? As you can see, I have picked up quite a few of their lures. The action on all of them is perfect. The jerkbait suspends really well. My personal favorite is the pumpkin seed lipless (Top right) I fish a lot of lipless cranks these days and I love how loud it is underwater. It sinks like a rock when you fish it with a pause. The only thing that I dont like about these lures is the price tag. Sure they are worth the price but its never fun snagging and losing a lure.